Intel Atom and MIDs

by Serena Wu on May 2, 2009 · Comments

Intel PR, Becky Emmett, came to speak at our Berkeley Innovation meeting on Tuesday. She brought her ultra cute HP Mini 1000 Vivienne Tam netbook, which I’ve lusted after for quite some time—but she cautioned me to hold off on buying a netbook. Why? Intel’s ultra-thin, energy-saving processor, Atom, is going to show up in various laptop brands within just a few more months, so I’ll be able to buy something like the Macbook Air for only around $600, says Becky. That price tag seems almost too good to be true. The major concern over netbooks is that they’re not “real” performance laptops—I can blog and surf the internet, and that’s about it. If ultra-light laptops are coming out within a few more months anyway, I might as well wait for them and forget about the cute netbooks. For the time being, I’ll just have to lug around my 15” Macbook Pro while I travel all over Asia this summer.

Tuesday was also the first time I had heard about MIDs, Mobile Internet Devices. Why do we not have them in the US yet?! Then again, do I really need and want something in between my smart phone and my laptop? My iPhone pretty much satisfies my on-the-go internet needs (which only consists of tweeting TMI and checking my gmail).

Only two days ago, Ubergizmo and Yanko Design both blogged about Intel’s MID concept, a 180×80x20mm device with an OLED display, a physical keyboard, a trackball, and various ports. I mean, if people all wanted the Nintendo DS, who wouldn’t want to flaunt this?! I’m feeling pretty smug about blogging this since Gizmodo hasn’t mentioned anything other the Atom processor and Engadget doesn’t seem to know much yet either. Thank you, Ogilvy PR, for hooking me up with info—you guys are Full of Win.

photos courtesy Ubergizmo

Ogilvy also sent me some more information on MIDs that currently exist in Asia. Seriously, America—Silicon Valley—why are we behind?

Clarion MiND:

Viliv – MID S5 WIMAX:

UMID – mBOOK MID:

photos and info courtesy Ogilvy PR

Thanks Becky, Kiki, and Christine :) !

  • Xander Skyrien
    I love the design of the Intel concept; it's beautiful and resonates *cool*. Unfortunately, that doesn't mean its practical or marketable... because in the end, it's an iPhone with a slightly bigger screen, and a full sized keyboard. It still won't fit in your pocket, and you won't be taking it around everywhere you go...

    ...on the other hand, I probably wouldn't mind taking this around my backpack or in my car if it had near-PC level functionality, or at least the ability to do basic tasks across connected devices.

    Hmm...
  • Hi Serena! It was great joining your design group on Tuesday. You are a group of amazing thinkers that will do some fabulous things in your lifetimes. I enjoyed getting to participate, if only for one meeting.

    Regarding your post, I should clarify. Atom is made exclusively for Netbooks and MIDs. The upcoming ultra-low voltage laptops will have a more powerful processor made for higher performance usages than that of a netbook. For your design work and how you use your computer, I do think you'd be happier with a laptop versus a netbook. Though, I just can't get past how cool the netbooks are (esp. the Vivienne Tam)! It certainly would be fun for travel!

    Best of luck and keep in touch. I'm excited to see where you land after your travels this summer.

    Best,
    Becky
  • I don't want to get over geeky, but saw this article this morning and thought you might find it interesting (about the new super thin laptops out later this summer): http://news.cnet.com/8301-13924_3-10232758-64.h...
  • Ben
    Don't buy too much into the hype -- the MID product line currently has no real traction yet. The reason you haven't seen them in the US yet is b/c they don't work that well -- they're only produced by tier 3 or tier 4 OEMs/ODMs, are either clunky to use and/or burn all of their battery power rapidly -- even Intel's own execs have admitted that their offering is not quite up to par yet. I'd wait until the next refresh of their product cycle (which will be in the next 1-3 years), as their power consumption and heat portfolio are currently poor compared to what processors offered by Qualcomm, Texas Instruments, Freescale, and NVIDIA can do.

    And also, Engadget has made tons of posts on MIDs (its where I get most of my information on new launches in that product category): http://www.engadget.com/search/?q=MID

    Oh, and why aren't they in the US? Four reasons:
    1. They're primarily produced by tier 2/tier 3 OEMs (or even ODMs as a concept device) which means the products themselves have yet to achieve carrier/market certification or real testing.
    2. Their operating systems are clunky and software support is minimal
    3. They are running either Intel's Atom, which burns crazy amounts of power and generates massive amounts of heat, or cutting-edge ARM chips, which haven't been fully tested yet
    4. US carrier support/service has yet to be extended -- and, unfortunately, most Americans buy mobile devices based on carrier support/subsidies
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